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The Bodyshop
Date
2023
Insight:
Beauty advertisements tend to make me feel worse about myself. I feel imperfect and not enough as a woman, and it is just getting worse with all the new technological, photo enhancing features coming out. Brands surround me with seemingly effortless perfection I can never reach. However, they make me believe that I should.
Big Idea:
Artificial Intelligence is here, and it learns from an internet that has been fed (for decades) with unrealistic ideals of how women should look like. AI image generators replicate and further worsen these ideals when prompted to generate images of women. It is a brand new front in the fight against the idealization of youth perfection. The Body Shop must position itself in this new arena as the advocate for Natural Intelligence in a looming world of Artificial Ideals.
