Shell - BMW

Insight:
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Dads like to buy their kids toys they like to play with, which takes them back to their childhood. In fact, when it comes to competition, they sometimes forget that they're adults with nothing but winning in front of them.

Creative concept:
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Legendary cars, legendary racing, but which is the best car and who is the best driver? Only the racetrack can answer these questions! So get to the track! Get all the cars and show them what you can do! Big or small, what boy can resist such an invitation? Our concepts aim to bring to life the eternal competitive spirit that lies dormant in boys and girls alike.